therealmac.net

First a little bit of background. I’ve been using Apple laptops for the past 9 years. Overall they have served my needs remarkably well, with the exception of the 1st iBook/500 I had which was ungodly slow. My current system is a 17 inch MacBook Pro with a 2.8 GHz Core 2 Duo processor, a 500 GB 5400 RPM hard drive and an upgrade to 8 GB of memory (which I installed almost a year ago and March).

When I got the system, I was thinking that I could have a computer serve all my entertainment needs and didn’t actually have television or DVR in my room. Flash forward a few years, now I have and find the experience much more pleasurable than watching video on a computer screen.

I also discovered that having a 17 inch laptop is not all it’s cracked up to be, especially if you actually use it in your lap or plan to carry it around with you. Mine is bulky, somewhat heavy at 6.6 pounds and tends to get rather warm when I have the Nvidia GeForce 9600 graphics chip enabled, something I tend to do for higher performance.

Though the 800 pound gorilla in the room is performance, my hard drive it is definitely on the slow side, taking 30 bounces of GarageBand before I can open the program.  Even with the extra RAM, I really notice a difference in programs that are constantly writing to the disk.

Results above are mine, drive is running at 1.5Gigabit, below are from a MacBook Air.  A disk on a 6Gb SATA that reads 5x faster, affecting so many different aspects of my computing experience.  Very compelling.

I would like to upgrade to solid-state technology, but am not entirely sure how much I’m sold for the capacity I want. I’m looking at a 256 GB unit from Crucial that runs about $339 USD.  I’m also at a point in my life where I want to do the financially responsible thing and spending that much for a computer upgrade seems a little bit on the excessive side. Specifically with the CPU already being generation old and the graphics card about 2 generations old and incapable of being upgraded. On the reverse side, I could use his hard drive and another system and sell it with the original when the time comes.

Crucial M4 CT256M4SSD2 2.5″ 256GB SATA III MLC Internal Solid State Drive (SSD)

Two other factors that process on my mind are Intel’s microprocessor roadmap and soon to come updates to the MacBook model line. There’s nothing worse than having buyer’s remorse right after buying a tech gadget because something else has eclipsed it. Of course there’ll always be something bigger faster or otherwise more enticing, it’s the nature of the beast.

Newer laptops will have 4K video acceleration built into the chipset (It sounds good in theory, but am not sure in  practice with US high speed bandwidth already straining with current 1080P video), higher resolution ‘Retina’ displays, and as far as Macs go possibly a departure from the current unibody design.  Some of the changes are over a year away and others even if they are available will command a high price premium. Either of which would not affect my decision very heavily. Shit happens, get a grip.

Does it make financial sense to switch from my current system to one of the smaller screen but higher overall perceived performance?

When I purchased the 17 inch MacBook Pro in summer of 2009, I paid approximately $2200 for it, not including the memory upgrade, a Speck case, an inexpensive SATA enclosure and PCI express card. Today February 2012 on eBay a system with similar specs will sell for approximately $1300, excluding shipping charges and eBay / PayPal fees. Between educational/corporate discounts and shopping  I can get a MacBook Air 13 Core i5, 4gb, 256gb flash and Intel HD Graphics for 1498 with a $50 restaurant.com gift card and 2.5% cashback from FatWallet.  I’m also pretty sure there would be no state sales tax for me.

Thoughts welcome.  I’ve had way too many laptops over the years.  This one will probably last me a year or two before I sell it and get something else.  Also Macs hold their value pretty well.  Probably more so on the low end than the high end percentage-wise.  $150-200 for a new machine isn’t that much.

I did own a MacBook Air about 4 years ago, but sold it because its performance did not live up to my expectations. It had an 80 GB 4200 RPM hard drive, 2 GB of RAM 1.6 GHz core 2 Duo processor and a really paltry GMA X3100 graphics card. The fans would rev up into high gear whenever I would look at a video on YouTube.  Other than that the machine was super quiet and felt like I wasn’t even using a computer.

Carrying 6.6lb around vs 2.96 is a pretty big difference.  It may not sound like it, but when balancing the machine on your palm, or on your back there is a perceivable difference immediately.  I’m still not sure what I want to do yet.  Waiting and seeing does have its merits sometimes. A hardware refresh would also make it a much easier decision.  I could also keep the drive I have now, pull out my SuperDrive and throw the SSD in my laptop and have two drives.  Decisions…

There is always the possibility I’ll never be satisfied with my choice.  So maybe it’s easier to accept there will always be something I don’t like and just hold onto my hw as long as it still makes sense.

Just to recap…

MacBook Pro 17:
Pros: 8gb ram, 500gb hard drive, room to put two hard drives if I want, beautiful display, will not lose any money if I upgrade the drive (can put it in another machine a year from now if I upgrade), high resolution 1080p display, great battery life.
Cons: Not very portable / heavy, slower SATA controller technology, system gets extremely hot when GeForce 9600m activated, hard to keep in lap because of bulk, Core 2 Duo lacks HyperThreading and uses much more power than i5/i7.

MacBook Air:
Pros: Super super fast SSD technology, lightweight, fits in any kind of bag, runs very cool, whisper quiet.
Cons: Even though it’s a new system, not much of a gaming machine, somewhat dated 2008 design. Four years have passed… Makes me wonder what’s next, Ivy Bridge is just around the corner.  Screen resolution only 1440 x 900. Fine for 720p but scales down for 1080p.

Update: I opted to stay with my 17″ MacBook Pro, upgraded to a 128gb Crucial m4 from Micro Center for $180 and put my 5400 rpm drive in the optical bay slot using a cheapo kit from Amazon.  So far satisfying until Haswell comes along.

Recently paid a visit to the NTX Car Museum in Richardson. Took a lot of great pics on my iPhone. Old Mercs and BMWs. I knew old cars were built like tanks, but it’s really something to see them in person. More pics in my Gallery.

I used to hate Flash with a passion. It’s only taken them a decade to get the performance right on the Mac. Not to mention that little news blurb about discontinuation on mobile devices such as Android phones and iPhone..

Build 11.2.202.96, or 11.2 Beta 2 has made leaps and bounds over previous versions.

“Multithreaded Video Decoding (Windows, Mac OS, Linux)* – This release introduces a new fully multithreaded video decoding pipeline which resolves a number of legacy playback issues. This modern architecture will also enable future performance enhancements across all platforms.”

I am only on a dual core system without hyper threading, but I have noticed CPU usage is down significantly. I can stream 1080p video using my Geforce 9400m graphics card using ~50% cpu. Before it would take almost 100%. 480p video playback is down to 30%. This will hopefully be release candidate by the end of the year. We need it.

If vehicles such as the GT-R and the Leaf weren’t enough to get you excited about motoring, Nissan has made some recent announcements that will.

Changes made to the XTronic CVT will result in it having as wider gear ratio, 10% better fuel economy, 40% less friction than previously, adaptive shift logic and lower cabin noise.  This means a silky smooth driving experience with the transmission always taking advantage of the engine’s ideal power band.  It also means which I predict will amount to best in class fuel economy.  No other auto maker is using a CVT as widespread as Nissan and this I believe will prove to be a major competitive advantage going down the road.

Nissan Altima New CVT Test Mule

Autoblog wrote a great story yesterday about this technology.  When mated to a hybrid and a supercharged 2.5 cylinder motor (possibly completely different from the existing QR25 engine), we should see output matching the award-winning VQ series engine.

“Nissan developed a thinner pulley axle and a new aluminum belt that’s meticulously machined and stronger than the outgoing version, reducing flex. That, coupled with a more compact oil pump, means less pressure between the pulleys and belt, making for a more stout setup. All in, the gear ratio range is an impressive 7.0 for engines displacing anything above two liters, and when equipped with Nissan’s Adaptive Shift Control, engineers can program more than 1,000 different shift patterns to span the spectrum from city driving to sport. One engineer told us that the new CVT will continue to incorporate the faux ratios of previous vehicles, but at launch, this gearbox is likely to sport eight and, “if the market demands it, we could even do 10.” No, we have no idea why you’d want that, but when it comes to the average car buyer, sometimes it’s all about the specs.”

My car is 100% paid off,  warranty is good till 100k/2015 for major components and 2018/120k miles for the transmission.  In the interests of becoming debt-free and being practical, it doesn’t appear I’ll be upgrading anytime soon.  As with computers, the technological improvements are fun to think about even if the impact on my daily life is minimal.

After getting an ECM update and beefier torsion rods installed per TSB, I’m pretty happy with the CVT.  I thought it was gimmicky to have a ‘shiftless’ transmission in a car, but I really like it.  My partner’s Honda has a 5 speed transmission just feels different.  The extra second or however long it takes to switch a gear is perceivable.  If it was a powerful v6 or v8 I might be more used to it, but with a 4, it just feels like power lag.

This new transmission along with a new hybrid system should debut in the 2013 model year.

Spam…One annoyance to running your own blog.  I recently enabled Akismet to cut back on the amount of spam I receive.  I was getting on average about 5-10 bogus comments to approve each week.  Most of them had major typographical errors or were intelligible.

“How does it work?

Each time a new comment, trackback, or pingback is added to your site it’s submitted to the Akismet web service which runs hundreds of tests on the comment and returns a thumbs up or thumbs down. As a result, you don’t have to waste your time sorting through and deleting spammy comments from your blog.”

A lot of these spammers are using blackhat SEO techniques in order to improve their rankings on the search engines.  Sounds to me like a lot of it is automated and very little human interaction is involved.  I do wonder what the return of investment is in writing a script that just spams blogs.

Pursuing some new career leads and working on a few side gigs. Doing my best to make one of them pan out. That stated, taking a brief hiatus from the usual posts here while I commit my resources to more. Plan to post a more relevant update in the coming days.

Thinking about long-term career aspirations right now.  I’m currently between jobs an looking diligently at positions that would cater to both my educational background and career interests.

2001-2008 I went to college without taking a break, initially working two part-time jobs, then full-time and going to night classes, juggling both the needs of my professional life and academia. Over the years, I’ve learned that an Executive MBA is not the end, but the beginning.

There are inherent obstacles in any type of effort whether it be switching careers, completing a degree, marketing a new business.  Dealing with the challenges help define who we become over the long term.  I use the power of rejection to refuel my resolve to become better at what I do.

I am only two courses away from a M.S. in Management.  As good as it sounds to have another degree under my belt, I had to take a serious look at the costs vs the rewards.  In this economy, experience often trumps academic credentials and the answer was simple to me.

I majored in Business because I had a natural interest in companies that were doing good things in the world, wanted to develop a set of skills applicable to multiple industries and achieve as much as I can from a personal standpoint.

Recently Project Management is an area that has sparked my interest.  My inspiration did not stem from the TV show The Apprentice (though I would be lying if I said there wasn’t a high entertainment value from that show), but more so how I’m wired from a physiological standpoint.

Some reasons why I’d be a good PM:
-I believe the ability to pool together resources quickly to achieve a specific goal is profound and applicable to all types of companies.
-I can be very analytical in decision making, looking at a problem from varying perspectives and assessing the pros and cons.
-I’m also constantly thinking about what is next in terms of how resources can be utilized.
-Background in Customer Relations.  Experience dealing with people, being professional and working with tight deadlines.
-Passionate about technology.  You need someone to demonstrate the deliverables to the client in a way they can understand and maximizes the impact.  I believe I could have a major positive impact in that area.
-Vision.  Look at the big picture and putting the pieces together for what I and my team can accomplish.

The ideal track this time in my career would be the:
Certified Associate in Project Management (CAPM) 

“PMI’s Certified Associate in Project Management (CAPM)^® is a valuable entry-level certification for project practitioners. Designed for those with little or no project experience, the CAPM^® demonstrates your understanding of the fundamental knowledge, terminology and processes of effective project management.”

Professionally my interest is in a Project Coordinator function where I can gain experience in project management and develop my abilities in areas such as budgeting, creating schedules, reports and communicating back and forth with all parties involved to ensure the end result meets expectations.  I would like to take the exam before the 4th anniversary of completing Grad school, January 2012 but only if my budget dictates it.

Short term this week I plan to complete:
1.  A Guide to the Project Management Body of Knowledge by the Project Management Institute
2. The Success Principles by Jack Canfield, which I’m halfway through.
3.  A New Earth – Eckart Tolle

Next week I would like to tackle:

The Portable MBA in Finance and Accounting , which I have owned for years but has sat on my shelf waiting to be assimilated.  Something about a 384 page book that can be a bit intimidating.

I’ve long held a belief that 80% of the information people digest falls under the category of noise, or not particularly useful to improving their lives.  A lot of social media and television falls under that category.  The rest is more structured, but often doesn’t get processed at all by those who need it the most.  Stay tuned…

I’m adding Google Analytics to my websites.  Google Analytics:

• Allows site owners to track visitors from referrers such as search engines, pay-per-click networks, e-mail marketing and links within documents.
• Allows you to see which pages / links are clicked the most.
• Is very easy to install.  Several years ago I created a GMail account.  All I had to do is create a new website profile for this domain (http://therealmac.net) and tell the Google Analytics plug-in for WordPress to sync with that profile and instant monitoring.  Typically a piece of JavaScript is inserted into the HTML pages for a website.  For example :

  <script type="text/javascript">
  
    var _gaq = _gaq || [];
    _gaq.push(['_setAccount', 'UA-10930373-3']);
    _gaq.push(['_trackPageview']);
  
    (function() {
      var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
      ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
      var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
    })();
  
  </script>

• It’s free.  I didn’t pay a dollar to use the software and it’s extremely reliable.
• Integration with Google AdWords and AdSense.

It can be blocked easily too with browser plug-ins or other settings, so it’s not an end-all and be all for site tracking.

By being able to see where traffic is coming from, you can better optimize your online campaigns and determine what kind of content will attract more traffic.

As you can see by the Dashboard, there are lots of ways to measure your traffic using Google Analytics. It’s the tip of the iceberg but a tool I believe many webmasters should be utilizing.

The most effective projects begin with a plan in mind.  You don’t need to be a Project Management Professional or Digital Marketing Specialist to come up with strategies to be successful at SEO.  Modeling what others have done and tweaking their approach to meet your needs is the quickest way to achieve results without wasting valuable time.  Of course not everyone wants to learn and if this is not an option, hiring someone from the outside to handle SEO can offer a huge return on investment.

Tagging : Using Meta-Tags to describe pages and have crawlers recognize what the purpose of a site really is.  Title and description.

<HEAD>
<TITLE>Mac Geek with an MBA</TITLE>
<META name=”description” content=”Just random ramblings from a Mac Geek with an MBA, ranging from SEO strategies, to technology and automotive news”>

<META name=”keywords” content=”mac, geek, mba, seo, strategies, technology, automotive, news”>
</HEAD>

Content: Content should be new and applicable to your audience.  When content isn’t updated frequently, rankings on search engines will take a hit.

Links : Make sure links aren’t broken during site migrations or any kind of upgrades.  A broken link doesn’t rank well with search engines and for goof reason.  There are a few different strategies that can help create quality back links.  The primary one I would say is through writing articles and linking back to your website.

Map : We’ve heard of HTML (HyperText Markup Language), but what about XML?  XML (Extensible Markup Language) is similar but has different rules.  Without going into too much detail, creating an XML site map through a site like XML Sitemaps Generator, uploading the file to your site and submitting those to search engines can improve rankings.

My site, therealmac.net is built largely around WordPress, a great blogging platform but doesn’t make SEO particularly easy.  I found a solution in a plug-in called:

All in One SEO Pack

Remember whatever platform you’re using, there are tools that can make your life a lot easier.  Utilize them.

SEO is an ongoing process, just because your site has been optimized this month doesn’t mean 3-6 months down the road won’t have to be made.  Though I am not selling any type of product or service right now, I can firsthand that it’s incredibly easy to let content stay stagnant, let a domain name expire and have a domain name squatter take over.  Think about the business impact there if your customers are directed to a website promoting your company and all of a sudden the content is replaced by something offensive in nature.

I’m not new to reading personal development material.  There was a time in the past where I fell victim to hearing from too many voices and believing 100% in everything I read but experiencing none of it.  Today I’m a little bit older and wiser, questioning whether ideas make sense to me and if they can actually be implemented into my own life.

One of my mentors suggested I read a book that I heard of some years ago but never got around to reading.  Jack Canfield’s The Success Principles was originally published in 2005 and I think the lessons will prove valuable for the rest of my life.

The intro…”This is not a book of good ideas. This is a book of timeless principles used by successful men and women throughout history. I have studied these success principles for over 30 years and have applied them to my own life. The phe- nomenal level of success that I now enjoy is the result of applying these prin- ciples day in and day out since I began to learn them in 1968. ”

If that doesn’t strike you as profound, I’m not really sure what would.